Privacy Policy


Choose Chico (“Choose Chico”) values its users’ privacy. This Privacy Policy (“Policy”) will help you understand how we collect and use personal information from those who visit our website or make use of our online facilities and services, and what we will and will not do with the information we collect. Our Policy has been designed and created to ensure those affiliated with Choose Chico of our commitment and realization of our obligation to not only meet but exceed most existing privacy standards.

We reserve the right to make changes to this Policy at any given time. If you want to make sure you are up to date with the latest changes, we advise you to frequently visit this page. If at any point in time Choose Chico decides to make use of any personally identifiable information on file, in a manner vastly different from that which was stated when this information was initially collected, the user or users shall be promptly notified by email. Users at that time shall have the option as to whether to permit the use of their information in this separate manner.

This Policy applies to Choose Chico, and it governs all data collection and usage by us. By using and its subdomains, pages, and related pages, including but not limited to, you are therefore consenting to the data collection procedures expressed in this Policy.

Please note this Policy does not govern the collection and use of information by companies that Choose Chico does not control, nor by individuals not employed or managed by us. If you visit a website we mention or link to, be sure to review its privacy policy before providing the site with information. It is highly recommended and suggested that you review the privacy policies and statements of any website you choose to use or frequent to better understand the way in which websites garner, make use of, and share the information collected.

Specifically, this Policy will inform you of the following:

  1.     What personally identifiable information is collected from you through our website;
  2.     Why we collect personally identifiable information and the legal basis for such collection;
  3.     How we use the collected information and with whom it may be shared;
  4.     What choices are available to you regarding the use of your data; and
  5.     The security procedures in place to protect the misuse of your information.

Information We Collect

It is always up to you whether to disclose personally identifiable information to us, although if you elect not to do so, we reserve the right not to register you as a user. This website collects various types of information, such as:

  •       Voluntarily provided information which may include your name, email address
  •       Information automatically collected when visiting our website, which may include cookies, third-party tracking technologies, and server logs.

In addition, Choose Chico collects information based on cookies and the type of browser you are using, IP address, or type of operating system, which will assist us in providing and maintaining superior quality service.

Choose Chico may also deem it necessary, from time to time, to follow websites that our users may frequent to glean what types of information may be most popular to customers or the general public.

This site will only collect personal information you knowingly and willingly provide to us by way of surveys, completed membership forms, and emails. It is the intent of this site to use personal information only for the purpose for which it was requested, and any additional uses specifically provided for in this Policy.

Why We Collect Information and For How Long

We collect your data for several reasons:

  •       To better understand your needs and provide you with the information you have requested;
  •       To fulfill our legitimate interest in improving the information our visitors are looking for;
  •       To send you promotional emails containing information we think you may like when we have your consent to do so;
  •       To contact you to fill out surveys or participate in other types of market research, when we have your consent to do so;
  •       To customize our website according to your online behavior and personal preferences.

The data we collect from you will be stored for no longer than necessary. The length of the time we retain said information will be determined based upon the following criteria: the length of time your personal information remains relevant; the length of time it is reasonable to keep records to demonstrate that we have fulfilled our duties and obligations; any limitation periods within which claims might be made; any retention periods prescribed by law or recommended by regulators, professional bodies or associations; the type of contract we have with you, the existence of your consent, and our legitimate interest in keeping such information as stated in this Policy.

Use of Information Collected

Choose Chico does not now, nor will it in the future, sell, rent, or lease any of its customer lists and/or names to any third parties.

Choose Chico may collect and make use of personal information to assist in the operation of our website and to ensure the delivery of the information you need and request. At times, we may find it necessary to use personally identifiable information to keep you informed of other possible information that may be available to you from

Choose Chico may also be in contact with you regarding completing surveys and/or research questionnaires related to your opinion of current or potential future services that may be offered.

Choose Chico uses various third-party social media features including but not limited to Facebook, LinkedIn, Twitter, Instagram, and other interactive programs. These may collect your IP address and require cookies to work properly. These services are governed by the privacy policies of the providers and are not within Choose Chico’s control.

Disclosure of Information

Choose Chico may not use or disclose the information provided by you except under the following circumstances:

  •       In other ways described in this Policy or to which you have otherwise consented;
  •       In the aggregate with other information in such a way so that your identity cannot reasonably be determined;
  •       As required by law, or in response to a subpoena or search warrant;
  •       To outside auditors who have agreed to keep the information confidential;
  •       As necessary to enforce the Terms of Service;
  •       As necessary to maintain, safeguard and preserve all the rights and property of Choose Chico.

Non-Marketing Purposes

Choose Chico greatly respects your privacy. We do maintain and reserve the right to contact you if needed for non-marketing purposes (such as bug alerts, security breaches, account issues, and/or changes in Choose Chico products and services). In certain circumstances, we may use our website, newspapers, or other public means to post such notice.

Unsubscribe or Opt-Out

All users and visitors to our website have the option to discontinue receiving communications from us by way of email or newsletters. To discontinue or unsubscribe from our website please utilize the “manage your email preferences” functionality at the bottom of Choose Chico emails. If you wish to unsubscribe or opt-out from any third-party websites, you must go to that specific website to unsubscribe or opt-out. Choose Chico will continue to adhere to this Policy with respect to any personal information previously collected.

Links to Other Websites

Our website may contain links to other websites. Choose Chico does not claim nor accept responsibility for any privacy policies, practices, and/or procedures of other such websites. Therefore, we encourage all users and visitors to be aware when they leave our website and to read the privacy statements of every website that collects personally identifiable information. This Privacy Policy Agreement applies only and solely to the information collected by our website.


Choose Chico takes precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. Wherever we collect sensitive information, that information is encrypted and transmitted to us securely. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the webpage.

The company also uses Secure Socket Layer (SSL) for authentication and private communications to build users’ trust and confidence in the internet and website use by providing simple and secure access and communication of personal information. 

Acceptance of Terms

By using this website, you are hereby accepting the terms and conditions stipulated within the Privacy Policy agreement. If you are not in agreement with our terms and conditions, then you should refrain from further use of our sites. In addition, your continued use of our website following the posting of any updates or changes to our terms and conditions shall mean that you agree and accept the terms of such changes.

How to Contact Us

If you have any questions or concerns regarding the Privacy Policy Agreement related to our website, please feel free to contact us at the following email, telephone number, or mailing address:

Telephone: (530) 891-5556

Mailing Address: 180 East 4th Street, Suite 120  |  Chico, CA 95927